Adidas encourages Cubs to reverse the curse with colorful slogan

The Chicago Cubs are on a mission to end the franchise’s 108-year World Series championship drought. Meanwhile, the folks at Adidas have jumped on their bandwagon full-force with a unique promotion aimed at reversing the Curse of the Billy Goat, which some believe has infected the team since 1945.

 

	adidas Baseball @adidasBaseball
We don't believe in curses. We believe in Chicago. Join us. Swap your profile photo.#FlyTheW pic.twitter.com/dAAE826ocM 4:30 PM - 7 Oct 2016

 

Yes, you read and likely filled in that blank correctly.

The sports apparel company began a campaign during the NLDS to distribute “#$@& Curses” signs to Cubs fans at various locations around Chicago, and particularly Wrigley Field. The movement has grown quickly, which isn’t surprising given the Cubs vast fan bases. Signs were even spotted in McCovey Cove in San Francisco, just outside AT&T Park, where the Cubs ultimately eliminated the Giants. Now, as the series shifts to Los Angeles on Tuesday, it’s anyone’s guess where the “#$@& Curses” campaign ends up next.

Why the Cubs? Well, one of Adidas’ biggest baseball clients is Kris Bryant. They’ve provided him with some stylish new cleats that they hope they hope will bring Bryant and the Cubs good luck. The cleats’ design is based on a champagne celebration — notice that the champagne cork-print on the tongue.

@adidasBaseball has me ready for tomorrow night. Can't wait! pic.twitter.com/0cUTWfhSaf

— Kris Bryant (@KrisBryant_23) October 7, 2016

But this movement isn’t just stopping with signs or fancy cleats. Much like the “Believeland” mantra in Cleveland, it’s taken on a life as more than a word or phrase, but a feeling that’s fueling the adrenaline of fans everywhere.

Every street from The Magnificent Mile to Clark & Addison.

This city wide movement is getting ready to explode.#teamadidas #FlyTheW pic.twitter.com/6V9ZOR0FxC
— adidas Baseball (@adidasBaseball) October 15, 2016

If you're in Chicago, @adidasBaseball going in on the Cubbies w free tshirts all day if u see this truck pic.twitter.com/laeGWwi4Ca

— Michele Steele (@ESPNMichele) October 15, 2016

The Pier knows it's our year.

Whole squad reppin' the movement.#teamadidas #FlyTheW pic.twitter.com/l3E0aYQWhO
— adidas Baseball (@adidasBaseball) October 15, 2016

The Bean believes.#teamadidas took over The Bean in hopes to #FlyTheW pic.twitter.com/rgDMYhrrnb

— adidas Baseball (@adidasBaseball) October 15, 2016

The rallying cry is spreading.

Chicago is bleeding blue and has taken over the coastline for Game 1.#FlyTheW #teamadidas pic.twitter.com/xDgsTNutdO
— adidas Baseball (@adidasBaseball) October 15, 2016

Now that the Cubs in L.A, we have to wonder if the “#$@& Curses” signs will pop up near the Hollywood sign or in the hands of celebs. With the series tied and three games ahead of them, the Cubs could, in theory, leave L.A. on the way to World Series. Or, at the very least, in a position to advance to the World Series at home.

If that happens, you can bet they’ll be some curses in Chicago. Curses of joy.