Sunday, February 3, 2013

Super Bowl XLVII Preview

Super Bowl XLVII has the American Football Conference (AFC) champion Baltimore Ravens facing the National Football Conference (NFC) champion San Francisco 49ers. It will be played at the Mercedes-Benz Superdome in New Orleans, Louisiana on at 5:30p.m. Central Standard Time.  Nicknamed The Harbaugh Bowl, HarBowl, Super Baugh, and the Brother Bowl, this will be the first Super Bowl featuring opposing head coaching brothers, Baltimore's John Harbaugh and San Francisco's Jim Harbaugh, whose clubs previously met in a 2011 Thanksgiving Classic, in which John's Ravens won, 16-6.  The Ravens, after finishing the 2012 regular season with a 10-6 record, are making their second Super Bowl, having previously won Super Bowl XXXV.  Ray Lewis, the MVP from that game, returns for this game, which he has said will be his last before his retirement from professional football.  The 49ers enter the game seeking their sixth Super Bowl win in team history (and first since Super Bowl XXIX), which would tie the Pittsburgh Steelers with the most Super Bowl wins, after going 5-0 in their previous appearances.  San Francisco finished the regular season at 11-4-1.
Background
This will mark the first Super Bowl in which both of the teams have appeared in, but not yet lost, a previous Super Bowl: the 49ers have won all five of their previous Super Bowls while the Ravens won in their only previous Super Bowl appearance in Super Bowl XXXV against the New York Giants. This means that the winner will become the only remaining team in the NFL to have appeared in multiple Super Bowls without losing one. This will also be the first Super Bowl in which both teams can trace their lineage to the All-America Football Conference, as the Ravens are descended from the Cleveland Browns franchise, which joined the NFL along with the 49ers when the AAFC disbanded in 1949.

Host-selection process

Three cities presented bids for the game:
  • New Orleans, Louisiana, on behalf of Mercedes-Benz Superdome
  • Glendale, Arizona, on behalf of University of Phoenix Stadium
  • Miami Gardens, Florida, on behalf of Sun Life Stadium
The league then selected the New Orleans bid during the NFL's Spring Ownership Meetings in Fort Lauderdale, Florida on May 19, 2009. This will be the tenth time that the city has hosted the Super Bowl, by far the most by an individual city and once again tying with the Miami area for the most Super Bowls hosted by a metropolitan area. It will be the first Super Bowl to be held in New Orleans since the Superdome sustained damage from Hurricane Katrina in 2005, as well as since the naming rights of the Superdome were sold to Mercedes-Benz while it was undergoing a major renovation in 2011, including the addition of Champions Square. Because of the February 3 date of Super Bowl XLVII, the 2013 Mardi Gras calendar in Orleans Parish will be changed. Parades scheduled for February 3 and before will most likely move ahead one week. The same situation occurred in 2002 when the 9/11 attacks caused a one-week delay in the 2001 NFL season, causing Super Bowl XXXVI to fall within the Mardi Gras parade calendar. This is the 49ers' second Super Bowl played at the Superdome, the first being Super Bowl XXIV when they beat the Denver Broncos 55-10. The 49ers, Broncos and New England Patriots are the only teams to play two or more Super Bowls at the Superdome. The 49ers also joined the Broncos and the Colts to play two Super Bowls in two different stadiums. The 49ers won Super Bowls XXIII and XXIX in Miami at what is now known as Sun Life Stadium.

Baltimore Ravens

San Francisco 49ers

Playoffs

Pregame notes
As the 49ers are the designated home team in the annual rotation between AFC and NFC teams, San Francisco elected to wear their red jerseys, which they wore in Super Bowls XIX, XXIII and XXIX. The Ravens will wear white jerseys as they did in Super Bowl XXXV, but with black pants this time instead of white. Much of the pregame media hype centered around the Harbaugh brothers, and how their father Jack, a former college football head coach, raised them. On January 24, Jack, along with his wife Jackie and daughter Joani, conducted a media conference call, answering questions about John and Jim. Jackie jokingly asked if the game could end in a tie, before stating that the family is staying neutral but remain excited that both John and Jim brought their respective teams to the Super Bowl. The Harbaugh brothers then conducted a joint press conference on the Friday before the game, which was unusual for opposing Super Bowl coaches to do so, but was done because of the historic nature of the game. The officials will be Jerome Boger, Darrell Jenkins, Steve Stelljes, Byron Boston, Craig Wrolstad, Dino Paganelli, and Joe Larrew.
Television
The game will be carried in the United States by CBS, with Jim Nantz calling play-by-play and Phil Simms as color analyst. For the second consecutive year, the game will be broadcast for free on Internet television on the host network's website, in this case CBSSports.com; as in previous years, the United States Attorney for the Southern District of New York and Immigration and Customs Enforcement are also expected to seize websites that provide pirated Internet feeds in the days leading up to the event.
On November 5, 2012, CBS announced that a special episode of Elementary will be the lead-out program of this Super Bowl.
The National anthem will be performed by Alicia Keys while the halftime show will be highlighted by Beyonce.
Commercials
According to CBS, the price of a 30-second advertisement hit a record high US $4,000,000. General Motors has announced it will not advertise on the game, citing the advertising costs. Adbowl will have a special theme this year for the Super Bowl, called "Catbowl 2013," which will pit the best commercials by votes with cat videos to see which one is more popular. Among the advertisers for Super Bowl XLVII include Mercedes-Benz (whose advertisement will feature supermodel Kate Upton), Gildan, Samsung, Blackberry, Kraft Foods, Subway, Taco Bell, Procter & Gamble, Best Buy, Coca-Cola, Sodastream, PepsiCo (including entries in the Doritos Crash the Super Bowl contest), Axe, Audi, Kia Motors, Ford Motor Company, Wonderful Pistachios, GoDaddy, Paramount Pictures, Universal Studios, Walt Disney Studios and perpetual Super Bowl advertiser Anheuser-Busch.

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