If the Chargers expected to be welcomed with a parade in Los Angeles upon the official announcement of a move from San Diego, the news cycle Thursday morning put that to rest. Hours after ESPN first reported that the move would be announced Thursday, it was panned by San Diego and Los Angeles columnists alike.
The best move for the franchise could be to leave its 56-year history in San Diego and try to start fresh with a stylish new look and brand that would be unique to the team’s new city.
 | @DailyNewsVinny | |
Can confirm the #Chargers will consider rebranding. Won't happen in time for 2017 - if at all - but absolutely under consideration
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In the mid-1990’s, the Houston Oilers left to go to Memphis, Tenn. after 37 seasons in Houston. After two seasons as the Tennessee Oilers, the team rebranded to become the Tennessee Titans upon the move into a new stadium in Nashville and the new identity proved to be a good decision for a team looking to start fresh.
The Chargers will be in a similar position in Los Angeles — a city that isn’t going to be as welcoming as it was when the Rams returned. The Rams had nearly 50 years invested in Los Angeles when the team left for St. Louis, the Chargers had just one in Los Angeles before settling in San Diego.
Sports fans in Los Angeles consistently pack Dodger Stadium, no matter how long it has been since the Los Angeles Dodgers have won a World Series. The Los Angeles Lakers will never have difficulty selling tickets at Staples Center. And the Rams averaged well over 80,000 fans per game in the first season back.
There’s a market for an exciting and fresh NFL team to be successful, but right now the Chargers aren’t exciting or fresh. Especially now that the team will share a market with another white, yellow and blue team.
Immediately after announcing the move to Los Angeles, the Chargers debuted a new logo, but it’ll take more than that. A rebrand could be a good place to start for a franchise with an uphill climb ahead of itself.
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